Creating corporate identity is one of the most important things you need to focus on if you want your business to last. The business’ mission statement, goals, objectives, and purpose aren’t its corporate identity. Its identity is all that and more. Brand identity refers to the manner in which the business represents itself to the public. The public isn’t interested in the goals, purpose, vision, and mission statements of your business. Their biggest worry is how your business relates to them. Your business will either have a strong or a weak identity. It can’t have a positive or negative identity.