If you need DESIGN or VISUAL IDENTITY you are in the right place.

  • Corporate Branding
  • Visual Identity
  • Logo Design
  • Brand Book
Brand identity mockup

Do you need a Corporate Visual Identity (CVI)?

Or just a design...

Does your company have a brand identity that is not just a logo? The logo is good to start, but you should consider building a "visual position" somewhat higher. Building a system for your brand allows you to meet the demands of different media, although you still represent a cohesive identity.

The J Printing Center Chicago offers an original design for your new brand or redesign of the existing logo. We can create a whole corporate look for your company.

designed promo material

What is Corporate Visual identity?

A corporate visual identity (CVI) consists of a name, a symbol and/or logo, typography,
color, a slogan and – very often – additional graphical elements. The logo or
a corporate symbol has the potential to express organizational characteristics. CVI elements are used in communication and on a variety of applications, such as buildings, vehicles and corporate clothing.

In general, CVI provides recognizability and an organization must have very strong reasons before dissociating itself from an established CVI.

Check out an example below.

Corporate design

corporate design (CD) is the official graphical design of the logo and name of a company or institution used on letterheads, envelopes, forms, folders, brochures, etc. The house style is created in such a way that all the elements are arranged in a distinctive design and pattern. This includes dictating what ink pantones should be used in the coloring, and what typefaces.

Visual identity

A distinctive design and well-defined graphics comprise the constituents of a business's "visual identity". The logos should not be utilized in any manner that does not conform to the visual identity standards. It should be used in a size large enough to ensure legibility, it needs to be clear, to be of a good quality and with nice colors. Your logo needs to be something you're pleased with and represents your company well. It needs to be simple and without any excessive amount of information.

Creating a visual identity:

  • logo design and company logo
  • application development on the items of business communication such as letterheads, envelopes, business cards, folders, invitations, notepads, bags, pens ...

The design of promotional materials:

  • catalog, brochure, flyer design
  • various external propaganda tools such as banners, posters, billboards, boards, flags ...
  • design of promotional materials such as calendars, newsletters, plastic ware...

Visual identity example

Graphic Design

Combining visual, verbal, graphic and typographic elements created a graphic design. Through illustrations, photos and text in a way were found to successfully communicate with the audience ie. target group, whether it be with consumers, users of different services, the voters...

An effective approach conveying the desired message and thoughts in order to advertise, educate and inform the wide audience in the form of graphic design has brought innovation to the market. Today, graphic design is a perfect blend of visual and verbal elements. In order to obtain a good final product, it is bringing together a quality team of experts from various fields - writers, photographers and graphic designers whose task is to shape the product to its perfection.

Why is graphic design important?

Graphic design was designed so as to make communication between customers and company even better. There are lots of forms of graphic design that may be used for the aims of effective communication. A great graphic design will have the ability to portray the proper message to anybody who sees it. Therefore, if you want to establish your company in an effective and distinctive way, you will need a graphic design for logo, packages, printing materials, promotional products, etc.

If you want just logo, check out our page on logo designs.

Each design has its benefits and drawbacks. It is necessary to define the design in advance so that you understand exactly what you want.

Our designers are able to address problems and deal with each client individually to provide tailored design solutions. If you prefer to remain involved, no problem! You can let us do all the work or you can be a productive part of the team, it is up to You. Updating a brand's identity may be gigantic undertaking; however, it is oftentimes required to remain competitive. If you don't know the elements of building a thriving brand identity, you won't stick out, and in today’s world, you just have to.

Logo Design Examples

Logo or Wordmark

Your logo or logotype is the core of your brand identity.