Visual identity is the basic tool of recognition. It is a sum of all visual and physical characteristics of a product, service or the company itself that differs from the competition. A clear distinction of the company from competition depends on your visual identity.
The process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images, and text to form visual representations of ideas and messages.
