It is a symbol, a graphic and visual sign which plays an important role in the communication structure of a company. A logo is a clear graphic element which makes possible to distinguish between companies. A logo is a signature of a company, it may be like a new conception, a certain lifestyle etc. It is about a bridge between the public and the company. It conveys details in a very concentrate graphic representation.
Creation of a Logo is a consequence of very specified analyses, concerning geometric shapes, colors various signs and symbols, all into a harmonious mixture which is driven „to catch” and to be part of people's mind. That is why to create a logo is not a happening.