Booklets and catalogs are one of the most effective ways of marketing promotion. A well-designed catalogue will significantly contribute to the presentation of your products or services. Thus the primary goal is to present your product portfolio in a more attractive way and JPC Chicago can make that happened.
As a very effective way of promotion, booklet should distinguish you from the competition. When selecting text and photos you must take into account the message that you want to send. Only the original and impressive messages can create the desired effect on your consumers. If information about your products or services is integrated within a well-designed catalog, the outcome will be success. A number of companies use international fairs as places to present their businesses, and the custom catalogs are the perfect promotional material for this kind of event.
A well-designed catalogue will significantly contribute to the presentation of your products or services.
With the latest machines in offset printing, the J Printing Center provides booklets/catalogs of the highest standard with finishing options such as clear coating, clamming and laminating. We offer catalog and booklet printing onto high-quality paper, double-sided, full color, on 150-300g/m2 or other special materials of your choice.
A great choice of luxurious paper with a matte or glossy finish will significantly contribute to the attractive appearance of your catalogs. The products or services you offer that are presented this way will create to your customers a realistic picture of what you have to offer.
Why Your Business Needs Promo Catalog printing for Marketing in the 21st Century?
Booklet or Catalog refer to graphic pieces that companies use for promoting their products and services. Despite the technological advancements and the digital era that dominates the world today, well-made catalogs still have a unique role to play. Printing booklets present your business with many advantages that it would struggle getting from other promotional items.Catalogs and brochures are unique presentation materials for various reasons. Incorporate them as part of your marketing campaigns.
Printing promo catalogs and booklets for your business has the following advantages:
Perfect Materials for Showing Your Merchandise off Visually
A catalog shows the items customers wish to buy from you in the exact manner they will find them at the store. Customers have not lost their preference for catalogs, and you shouldn’t either. The booklet printing is the cheapest way of providing clients with all the information they need to decide or choose between different products you sell at your store.
Convenient to Customers
The 21st Century leads the busiest lifestyle in the history of humanity. The client has little time to do some of the most important things in life. However, your booklet allows the customer to read and know what you sell at his/her own time and pleasure. Moreover, the fact that clients can travel with the catalog wherever they go makes this the perfect marketing material. Catalogs market your business to new customers all the time even when you’re not aware.
More Reliable than the Internet
The 21st Century client relies on the Internet a lot. However, the Internet might be down or unreliable when the customer wants to do it. When this happens, customers cannot access your company’s website to see what you sell. A free catalog, on the other hand, eliminates downtimes or other related problems. It is available for use at all times. It is not dependent on the weather or electricity. More importantly, it is portable. In short, a catalog is more reliable than the Internet.
Last Longer than Emails
Catalogs can’t be deleted. Unlike the email, which relies on the Internet, a catalog will remain relevant much longer. Often, you will not hesitate to delete an email you consider a spam from your inbox. It’s much harder to throw away a catalog. For the most part, you would rather keep the catalog for a bit longer to keep reading its contents and see whether the products/services are worth buying.
J Printing Center provides catalog printing services for best prices, using high-quality materials, paper, colors, and finishes. If you want a catalog that will grab attention in the waiting room, on the street, in offices, shops or restaurants, call us today and we’ll make booklet that people will gladly flip-through.
Why are catalogs fantastic promotional materials?
Product catalogs work since they help reach larger audiences, so their advertising messages and Offers have a better impact. This helps brands market more. A catalog has the capacity to reach those clients who will never set foot in your shop.
Catalogs are perhaps one of those methods to market your products and services. Making a product catalogue is an efficient way to broaden your customer base and also to expose your customers to all of the remarkable products that your organization offers.
You do not even need to have a physical shop where people can buy merchandise or services! It is possible to receive orders through email or website!
The catalogue is full of a huge selection of products which shoppers can sift through as a means to discover the particular product that they're searching for. Provided that you know what to have in your product catalogue and present it in an organized and visually-appealing manner, you'll have the ability to transform your catalogue from an idea to a concrete advertising tool very quickly.
Instruction booklets given with purchase
You know when you get any new thing; it is usually accompanied by a small booklet giving details about the benefits of working with the product, use instructions, cleaning and storage directions. Mostly, it sports all information but in a very brief format. Since people need quick but very comprehensive information about the item use, booklets are a perfect medium to use in situations like those. If you are selling merchandise in need of explanation, you want to give a directions book with it. JPC offer a great price for printing booklets in bulk.
Making perfect catalogue to present your company
Photos and Images
Your product photographs are among the most important aspects of the catalog as this is what customers will see first. An appealing picture will encourage clients to read the description and, hopefully, make a purchase. The pictures are the first thing your potential clients see and it'll make or break the success of your leaflet. If your photos do not capture attention, the catalogue is waste of time.
Service and Product Descriptions
Before you write the content about every item, you'll need to know all of the technical specifications of every one. You may also, like IKEA does, give names to your precise services and products. Though you might choose to inform readers every little thing there is to know about every item, you should only give them the advice that will help them make a choice. Help customers select the ideal item as you're writing about the goods, describing what they should know about them, from cost to dimensions or weight.
The more you participate in your business, the more you need to print catalogs that look professional and are apparently produced by way of a catalogue expert. Hence, remember putting in cash on high-quality paper if you want to impress your intended customers. Additionally, you should select a handy size for your catalogue to be when it is closed and also the right quantity of pages.
Once you have decided to make a catalog, you’re faced with a lot more choices, among which is the sort of paper you'll be using. The sort of paper you choose will impact the overall success of your catalogs. Paper of inferior quality will create a bad impression on its reader, but a fantastic quality paper will encourage readers to keep reading and make a purchase. While there are lots of components which make up catalogue printing, selecting the perfect paper is still among the main aspects.
As soon as you utilize low-quality images, your readers might have the notion your catalog and your company generally speaking is amateurish. Therefore, in the event that you really aim to produce an impact by means of your print catalog, make certain you pick and utilize the most impressive images and pictures. It is among the fundamental necessities for survival in today’s business world. Catalogs are printed in offset or digital techniques, depending on number of catalogs.
You've got to compute how much you're likely to spend in printing booklets throughout the price quotes provided to you. The booklet needs to be designed in a way such that it appears to be created particularly for your needs. Advertising by catalogs is particularly helpful if you would like to make product or brand awareness for your organization in the industry.
Contrary to what you might have been thinking though, you can print booklets for less than that which you expect. Call us today and our Printing Center will give you best prices for promo catalogs!